price chopper flyer

Price Chopper aims to offer price chopper flyer customers fresh, high-quality food at discount prices in a modern shopping setting. According to an article, "the first impression of the Price Chopper store in Oakville, Ontario — a burgeoning community in the Greater Toronto Area (GTA) where farmland is swiftly being overtaken by housing developments — isn't of a discount supermarket". Price Chopper aims to accomplish the look of a "well-appointed fresh-format store" or "market feel", instead of a discounter with a "price-impact banner boasting the cheapest prices in the market", by making the store aisles more spacious.

Price Chopper offers a diverse selection fly shop of frozen and chilled ethnic products to reflect the community in which they operate. Price Chopper also has a “Fresh Hall” product aisle featuring fresh products, daily baked goods made in community bakeries, and a variety of Ontario cheeses and meats. A feature aisle provides with savings opportunities for the customers.

Price Chopper uses the slogan, “Fresher, Cheaper.”  If customers are not satisfied with the freshness of the product they can get a refund of their money.